Our brand is important to us, it is at the heart of everything we do
We have recently revisited and reinvented our written brand assets to better align them with our aspirations and passion to deliver on the company’s ambitious development roadmap.
Superior performance made accessible to power an exciting, sustainable future.
To engineer and manufacture powerful, compact, efficient electric drives and to make them accessible to clients with bold ambition.
To build a successful and respected business through technical and process innovation, reliable manufacturing and customer experience excellence.
Our brand values
We embrace transformational ideas in how we engineer and manufacture our drives and support our clients.
Creative use of technology makes superior electric drives available for demanding applications.
Commitment to the highest quality level is the common connection for all our activities.
Belief in the pursuit of excellence across our organisation is the power source for success.
We are powering a sustainable future full of exciting possibilities.
We’re a positive, achievement-oriented team. We take ownership and value and support each other to be the best we can be.
We conduct our business with clarity, sincerity and respect for our suppliers and clients; integrity fosters trust and builds bonds.
As we aim for the top we expect challenge; we are driven by boundless energy and passion to achieve pole position.